AIRLOOM EXCHANGE BRAND KIT
Where Advice Ought to Live
November 2026

Thank you for featuring Airloom Exchange. This kit has everything you need to
represent our brand correctly in print, online and on screen.


WHAT'S INSIDE

Airloom_Exchange_Brand_Guidelines.pdf
    Logo system, color palette, typography, product identifiers and logo
    misuse examples (9 pages).

Logos/Airloom Exchange/
    airloom-exchange-primary.png                 For light backgrounds
    airloom-exchange-primary-with-symbol.png     For light backgrounds, with the graphic symbol
    airloom-exchange-reversed.png                For dark backgrounds (white)
    airloom-exchange-reversed-with-symbol.png    For dark backgrounds, with the graphic symbol
    airloom-symbol.png                           Graphic symbol on its own, for use where the
                                                 brand is already identified

Logos/Products/
    advisorcheck-lockup.png      AdvisorCheck (green identifier)
    advisorlive-lockup.png       AdvisorLive (blue identifier)
    advisoraccess-lockup.png     AdvisorAccess (wine identifier)

All logo files are high-resolution PNGs with transparent backgrounds.


USING THE LOGO

- Use the files as supplied. Keep the original proportions and clear space.
- Use the primary logo on light backgrounds and the reversed logo on dark ones.
- Do not stretch, distort, outline, recolor or redraw the logo.
- Do not add drop shadows or other effects.
- Do not place the full-color logo on colored backgrounds or busy images.

See page 9 of the guidelines for examples.


BRAND COLORS

Tangelo   HEX #F04923   RGB 240, 73, 35    CMYK 0, 87, 100, 0     Main brand accent
Black     HEX #000000   RGB 0, 0, 0        CMYK 0, 0, 0, 100      Foundation
Beige     HEX #D8CDC5   RGB 216, 205, 197  CMYK 14, 16, 19, 0     Supporting neutral
Green     HEX #628C67   RGB 98, 140, 103   CMYK 65, 28, 69, 8     AdvisorCheck
Blue      HEX #7AABCC   RGB 122, 171, 204  CMYK 53, 22, 10, 0     AdvisorLive
Wine      HEX #9C3155   RGB 156, 49, 85    CMYK 32, 92, 50, 15    AdvisorAccess

Black and white are the foundational colors. Tangelo is the main brand accent.


TYPOGRAPHY

Brand type family: Benton Modern Display (headlines), Benton Modern (body),
Bebas Neue Pro (secondary text).
Alternative typefaces: Libre Franklin Bold (headlines), Source Sans 3 (body),
Oswald Extra Light (secondary text).


NAMING

Write the company name as "Airloom Exchange" (capital A, capital E).
Our products are AdvisorCheck, AdvisorLive and AdvisorAccess, each written as
one word with two capitals.


ABOUT AIRLOOM EXCHANGE

[Company description pending approval]


MEDIA CONTACT

[press email]
